How Major Brands Will Use Social Media Big Data in 2015 for Marketing
Social Media is a reservoir of robust amount of data both, structured and unstructured. The outcome of the extent brands will tap into them to generate actionable insights to optimize their marketing...
View ArticleHow India Continues to Maintain its Leadership Position in the Global...
India continues to reinforce its position as the only country in the world from where one can do anything and everything. India has continued to maintain its first mover advantage and retained its...
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Multichannel strategies, a bridge between offline and online worlds
In the past decade, the evolution of communications technologies has dramatically changed the way people interact. The widespread growth in Internet connections, the adoption of cell phone short...
View ArticleLocation Services, Mobile Apps and Personalization: Digital Transformation of...
According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also...
View ArticleAnalytics and Business Intelligence in India – Key End User Insights
There are four overarching trends transforming the industry: Big Data, predictive analytics, self-service/embedded analytics, and cloud-based analytics. Common technologies/tools used for sharing...
View Article15 Megatrends shaping the World of Work- Part 2
Continued from my previous blog post (http://blogs.nasscom.in/15-megatrends-shaping-the-world-of-work-part-1/) , here are the next 5 megatrends shaping the way of work- more
View Article15 Megatrends shaping the World of Work- Part 3
Continued from my previous blog post http://blogs.nasscom.in/15-megatrends-shaping-the-world-of-work-part-2/, here are the last 5 megatrends shaping the way of work- more
View ArticleDigital will render 70% of your current workforce irrelevant- what do you do?
In the new digital environment, productivity is being driven by technology improvements, rather than labor growth, and this decoupling of revenue from head count is likely to continue. The Indian IT...
View ArticleDigital Storytelling-Humanizing the Technology Story
Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which...
View ArticleBeyond Marketing: Leveraging Social Listening to Drive Business Performance
Social media listening to understand company and product sentiment, brand awareness, and product penetration has been firmly established as a critical tool for social-savvy consumer Marketing...
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